Some habits die hard. Manufacturers and engineers the world over know this better than most, often preferring to reach for printed catalogs on plant shelves or in desk drawers when searching for a part rather than firing up their desktop or mobile devices. Like many things that "ain't broke", printed catalogs are more than vestiges of marketing's past – they provide both a practical solution and make a statement by establishing a non-virtual presence and a persistent visibility. And like the old saying goes, "if it's printed, it must be true".
Companies continue to take advantage of the tactilely differentiating and authority substantiating qualities of the printed catalog, often with companion digital versions for those who simply can't appreciate the old ways.
Count us among those who can.
In a virtual world where things are always changing...
it's nice to have something real to hold onto.