The new SMS website is optimized for engagement, with easily digestible marketing messages and contact buttons placed liberally throughout. The modern-rustic design supports our brand as one that helps primarily—but not exclusively—small-to-midsize B2B marketers who are looking to complement their existing marketing efforts with a wide range of affordable and customizable services, while treating each … Read More
We’ll Call You: Is Outbound Marketing Dead?
If we build it, will they come? This is the question on every B2B marketer’s mind when they invest thousands of dollars into their website. There’s an anxious passivity associated with the major shift in today’s marketing methods as outbound marketing—billboards, print ads, email blasts, cold calls—is steadily supplanted by inbound marketing: SEO, Google Ads, … Read More
Need A B2B Video? Four Things To Consider First…
Video presentations for B2B companies are no longer the luxury sales tool they once were. The world learns visually more than any other way, and visitors to a company’s website are more engaged, easier to convert, and remain longer when there’s a video to play. Product demonstrations, explainers, and webinars are among the most popular … Read More
Psst…B2B Websites Need Updating, Too.
Small to mid-sized B2B manufacturers are a busy bunch. Part of the reason SMS came into being was to help these kinds of companies focus on marketing as they often become too mired in the complex, insular, day-to-day activities of sticking to production schedules and finding increasingly efficient ways to make stuff. To say that … Read More
Let’s Bounce: When Short Sessions Are A Good Thing
A client recently asked us to define “bounce rate” and undoubtedly the question arose from a supposed red flag on their analytics report. We’re trained to perceive bounce rates as bad things – flat-out rejections of our content – bringing on plenty of professional anxiety. This can be true in some cases, but not all. … Read More