Let’s do a little paid traffic marketing review, starting with the basics: Google Ads (a.k.a. Google AdWords, Pay-Per-Click programs) are designed to drive traffic to commercial websites to help sell their products and services. To do this, a significant portion of that traffic needs to land on pertinent and engaging content that’s been optimized to … Read More
The Three Most Important Web Marketing Moves for 2019
Over the past year, this blog has covered many digital marketing methods and concepts for the high-tech, industrial and manufacturing marketplaces. With the new year upon us, I thought I would identify the three most important for growing your business in 2019. Website Optimization. Without question, a responsive website with your company’s key message and … Read More
Mining for SEO Content? Dig Into Your Customers.
As has been previously established on this blog and practically every other SEO resource in existence, the best way to improve the search rankings of your company’s website is though adding and refreshing its content. There can be multiple reasons why your website is improving its position on SERPs including an increase in traffic driven by … Read More
Media Buying: Only Getting What You Pay For?
When it comes to integrated marketing services, the range of programs can run the gamut depending on your company’s budget and its primary markets. For the high-tech and industrial B-2-B community, the mix of traditional and digital marketing methods continues to hover somewhere around a fifty-fifty split. This is partially a result of the narrow … Read More
Technology and The Value-Added Partnership
When SMS was founded by Bob Norton in 1979, it was partially built on the idea that a full-service agency that understood the language and unique challenges of the B-2-B scientific and high-tech industrial marketplaces would more efficiently turn marketing budgets into increased market share. Most agencies at the time (and now) operated from a … Read More