A great website is only successful if it generates traffic and converts that traffic into leads. Growing resistance to outbound marketing means more pressure on inbound initiatives to drive conversions.
Finely optimized web pages and fresh, keyword-rich content must be strategically employed to capture prime search engine real estate. Paid traffic metrics must be carefully analyzed for better ROI and competitive positioning. Coding must comply with ever-evolving Google algorithms to avoid costly ranking penalties. Landing pages must signal to the user that they’re in the right place and help is just a short form away.
Everything works together, and SMS has proven that a balanced mix of the right digital tools—links, ads, blogs, social—builds the kind of brand awareness that boosts traffic and increases conversions.
How important is optimizing for conversions?
Depends on how much you enjoy sending traffic to the competition.