3. Update Your Website – Many people do or don’t do business with you before you even know it. How? They look at your website to check you out. It’s like asking your friend about an upcoming blind date… “Is he cute?” What’s your website saying about your company? Is it ugly? Maybe it’s time … Read More
2. Send a Letter – While e-mail remains a very popular, convenient, and inexpensive way to communicate, it’s becoming extremely inefficient in generating new business. Impenetrable filters block out anything remotely looking like spam. And if your e-mail uses a weak headline, you can be sure it will remain in junk mail purgatory forever. The … Read More
Give me any issue of the Wall Street Journal and I can prove to you from the information within its pages that… 1.) We have reached the bottom of the recession and 2.) We have not reached the bottom of the recession. Successful marketing, whether it’s for a product or a service, is usually based … Read More
The recently announced US Postal Service rate hikes will work a hardship on some high volume direct marketers, but will actually help the smaller groups of marketers who market products to smaller, better qualified lists of targeted prospects. With fewer pieces of mail hitting the mailboxes of prospects, the probability of well designed selling messages … Read More
