Project Spotlight: Drummond’s Plasma Gel Separator Tube Animation

July 11, 2018 No Comments

Drummond Scientific Company has been an SMS client for over 25 years, and throughout our relationship we’ve produced a number of video projects for them. Drummond is a manufacturer of microdispensers, microinjectors, micropipettes, pipette controllers, and innovative liquid handling tools for the laboratory so most of these videos involved product demonstrations and all were shot … Read More

Project Spotlight: Hungerford & Terry Filtration System Animation

October 9, 2017 No Comments

Hungerford & Terry, Inc. is a company that specializes in custom-built water treatment systems. These advanced water treatment systems remove iron, manganese, arsenic, radium, hydrogen sulfide, nitrate, sodium and color for municipal, government and industrial facilities worldwide. H&T has been a longtime client of Scientific Marketing Services, and presented a challenge in hopes that we … Read More

Animated Video Presentations: When and How to Use Them

July 18, 2017 No Comments

More than a few years ago, animation videos that presented a company’s products and processes were a fairly novel concept. Audiences “oohed” and “aahed” at seeing something that looked real but clearly wasn’t. The technology itself was a part of the promotion, and companies built cachet on those advances. Today, the consumption of animated visual … Read More

FOR RELEASE: SMS Creates :30 Spot for OCPVA

July 2, 2015 No Comments

SMS, the South Jersey based Advertising/Marketing Agency, has completed a 30-second commercial that features the wines of the Outer Coastal Plain Vineyard Association. The spot is the first of several video projects that will call attention to the favorable soils and weather conditions of the Central/South New Jersey Area for wine production, and will be … Read More

Keeping the Act Moving

March 4, 2015 No Comments

A recent article in the online Houston Business Journal cites statistics to prove something many marketers are learning every day: video content on your website increases sales. “Recent research has noted that adding videos to a website can increase visibility on Google, leading to higher page rankings and, subsequently, more visitors to a site.” Here … Read More

How We Did it: Rutgers Food Innovation Center Video Presentations

December 22, 2014 No Comments

The Client: The Food Innovation Center is a unique business incubation and economic development accelerator program, which is part of the New Jersey Agricultural Experiment Station (NJAES) at Rutgers, The State University of New Jersey. The Center provides business and technology expertise to startup and established food and value-added agriculture businesses in New Jersey and … Read More

Press PLAY, but Keep it Short

July 24, 2014 No Comments

Short web videos are inexpensive marketing tools that attract and keep more visitors, and are often used to quickly illustrate and/or demonstrate special features and benefits of a product or products. Produced with live footage, existing still imagery, clever graphics, 3-D animation – alone or in combination – they get your website moving and offer … Read More

Video and Animation: Priced to Move

May 21, 2014 No Comments

SMS has re-structured some of our video and animation pricing to reflect the many new ways videos are seen and used in today’s markets. Producing a video today requires a far more flexible approach to collecting images and arranging them for viewing on multiple platforms of presentation. Due to improvements in affordable image manipulation and … Read More