Media Buying: Only Getting What You Pay For?

November 28, 2018 No Comments

When it comes to integrated marketing services, the range of programs can run the gamut depending on your company’s budget and its primary markets. For the high-tech and industrial B-2-B community, the mix of traditional and digital marketing methods continues to hover somewhere around a fifty-fifty split. This is partially a result of the narrow … Read More

Catalogs: Why the Manufacturing Markets Still Love Them

June 26, 2017 No Comments

As the SMS art department works through the latest updates to a valued customer’s product catalog, we add those same updates to their online e-commerce catalog. Why two places to shop for the same products? For some, old habits die hard. Experienced engineers, designers and OEM buyers have been reaching to their shelves and drawers … Read More