When it comes to integrated marketing services, the range of programs can run the gamut depending on your company’s budget and its primary markets. For the high-tech and industrial B-2-B community, the mix of traditional and digital marketing methods continues to hover somewhere around a fifty-fifty split. This is partially a result of the narrow … Read More
Catalog Production: Are Personalization and Special Runs the Future?
Many SMS clients continue to use printed catalogs for a number of reasons and a few were recently explained in a previous post. I wanted to get into a little more detail and speculate about where catalogs may be going in the future. Let’s start with a response rate comparison to other promotional methods*: • … Read More
Catalogs: Why the Manufacturing Markets Still Love Them
As the SMS art department works through the latest updates to a valued customer’s product catalog, we add those same updates to their online e-commerce catalog. Why two places to shop for the same products? For some, old habits die hard. Experienced engineers, designers and OEM buyers have been reaching to their shelves and drawers … Read More