Technology and The Value-Added Partnership

November 14, 2018 No Comments

When SMS was founded by Bob Norton in 1979, it was partially built on the idea that a full-service agency that understood the language and unique challenges of the B-2-B scientific and high-tech industrial marketplaces would more efficiently turn marketing budgets into increased market share. Most agencies at the time (and now) operated from a … Read More

Online Surveys: Letting Them Tell You What They Want

October 31, 2018 No Comments

A shorter one this week as it’s Halloween and I have to hit my neighborhood up for candy. Maybe I can use the holiday as an analogy and hopefully it’ll be a treat for everyone. When it’s time for a client to update the design of their website, collateral literature or some other marketing tool, … Read More

Staying In-Touch: Mobile Apps and Industrial Marketing

October 17, 2018 No Comments

For the most part, apps that live on your mobile devices satisfy personal, social and recreational needs. These are generally monetization models, notably paid-for and in-game purchasing distractions like Candy Crush and Clash of Clans, transport position tracking services like Uber and Lyft, and interfaces for downloading and streaming music like iTunes and Spotify. We’ve … Read More

Outrunning the Bear: The Importance of Competitor Analysis

August 8, 2018 No Comments

So you’re hiking with a couple of friends in the woods. It’s a nice enough day and things are fairly jovial when suddenly you come upon a mother bear and her cubs. You realize in that moment that you’re in danger, and no amount of playing dead is going to help. Momma ain’t happy and … Read More

Buzz Word Watch: Conversion Rate Optimization

June 27, 2018 No Comments

Helping industrial B-2-B marketers keep up with evolving digital marketing methods, terms and technology is mostly what this blog is about. Intermittently, I like to highlight certain SMS projects that I think are interesting or required solutions that some might find helpful, and every once in awhile there are announcements and musings about staff comings … Read More

Content: Defining the King

June 13, 2018 No Comments

For the past several years, whenever anyone was in a serious discussion about web or digital marketing, eventually someone would exclaim, “Content is king!”. All sides would nod sharply in agreement, and often the discussion would peter out. What more was there to say about successfully marketing your website? You could have the most glorious … Read More