SEO’s Secret Weapon: The Meta Description

May 17, 2018 No Comments

Most web marketers have accepted that getting a website seen and engaged is an ongoing, uphill battle. At some point in the past, simply having a clean and professional website meant you had done enough to appear current and viable in your marketplace. Your shiny new marketing tool boasted your capabilities and every employee was … Read More

Project Spotlight: Heirzoom Bakery Website

November 10, 2017 No Comments

While our name “Scientific Marketing Services” might imply that we only work with scientific companies, we have helped many clients in a variety of industries. In fact, we recently completed a new website design for a local online bakery. Heirzoom Bakery, a small family-owned bakery that offers authentic, ethnic baked goods, needed an online presence … Read More

Landing Pages: What You NEED to Know

October 25, 2017 No Comments

By now, most marketers are familiar with the concept of landing pages and what they do. But being familiar doesn’t necessarily equate to having an effective understanding of why designing them correctly is vitally important to your Pay-Per-Click (PPC) campaigns, and any other marketing initiatives a company may be running to drive traffic to them. … Read More

Explaining Website Audits and Why You Need Them: Pt 1

August 29, 2017 No Comments

Before we dig into some of the nuts and bolts of tweaking  your website to avoid Google penalties, SMS Web Designer, Melissa McDermott, responded to my post about secure transfer protocol with two additional pieces of information regarding HTTPS and Security Certificates that I felt were important to share: 1_ Some hosting providers charge you per … Read More

Project Spotlight: Updating the Acu-Print Website

August 22, 2017 No Comments

Acu•Print is a small digital printing company that provides an expansive variety of professional printing services. They are located in Vineland, New Jersey and have been creating impressive printing pieces for the architectural, engineering and construction industries, and other professions for over 30 years. While their wide range of capabilities is impressive, they came to … Read More

HTTP v. HTTPS: Is Your Website Secure?

August 15, 2017 No Comments

On a bi-monthly basis, SMS conducts audits on client websites to determine their “Google health”. In other words, Google uses algorithms to reward those sites that are user-friendly and informative and penalizes those that may have attributes that are less desirable or give the appearance of “spam” sites. It’s in Google’s interests to provide their … Read More

Keeping the Act Moving

March 4, 2015 No Comments

A recent article in the online Houston Business Journal cites statistics to prove something many marketers are learning every day: video content on your website increases sales. “Recent research has noted that adding videos to a website can increase visibility on Google, leading to higher page rankings and, subsequently, more visitors to a site.” Here … Read More

It May Be Alive, but Is Your Website Responsive?

December 22, 2014 No Comments

January is the best time to get a sales year off to a good start, which means it may be time to examine your website to make sure it’s talking to all the prospects that want to talk to it. With more and more clients and prospects using mobile devices, it’s very important that your … Read More

The SMS “Back-Up” Plan…

October 20, 2014 No Comments

We’ve all been there, and it’s terrifying: you arrive at work, place your coffee on your desk, make the computer chime, watch the screen glow to life, open your email…and notice your server is down. The morning that was supposed to be about answering important inquiries from valued clients has suddenly become one of frantic … Read More