Online Market Research and the Customized Marketing Approach

October 3, 2018 No Comments

Much has been said – on this blog, in particular – about SEO and the importance of adding fresh content to B-2-B websites to compete with companies with more resources and expensive AdWord campaigns. A two-pronged attack of crafting content to reflect high-volume keywords as well as specific keywords that help broadcast you company’s flagship … Read More

B2B Distributor Partnerships: Doubling Your Marketing Power

August 22, 2018 No Comments

A few posts ago we discussed organic search optimization and its importance for getting found when not throwing huge amounts of resources at Google AdWord campaigns. To briefly recap, staying “Google relevant” means websites must be regularly updated with useful, keyword-rich content so that search engine crawlers rank them high enough to be seen. At … Read More

Outrunning the Bear: The Importance of Competitor Analysis

August 8, 2018 No Comments

So you’re hiking with a couple of friends in the woods. It’s a nice enough day and things are fairly jovial when suddenly you come upon a mother bear and her cubs. You realize in that moment that you’re in danger, and no amount of playing dead is going to help. Momma ain’t happy and … Read More

Buzz Word Watch: Conversion Rate Optimization

June 27, 2018 No Comments

Helping industrial B-2-B marketers keep up with evolving digital marketing methods, terms and technology is mostly what this blog is about. Intermittently, I like to highlight certain SMS projects that I think are interesting or required solutions that some might find helpful, and every once in awhile there are announcements and musings about staff comings … Read More

Content: Defining the King

June 13, 2018 No Comments

For the past several years, whenever anyone was in a serious discussion about web or digital marketing, eventually someone would exclaim, “Content is king!”. All sides would nod sharply in agreement, and often the discussion would peter out. What more was there to say about successfully marketing your website? You could have the most glorious … Read More

Project Spotlight: Heirzoom Bakery Website

November 10, 2017 No Comments

While our name “Scientific Marketing Services” might imply that we only work with scientific companies, we have helped many clients in a variety of industries. In fact, we recently completed a new website design for a local online bakery. Heirzoom Bakery, a small family-owned bakery that offers authentic, ethnic baked goods, needed an online presence … Read More