Buzz Word Watch: Conversion Rate Optimization

June 27, 2018 No Comments

Helping industrial B-2-B marketers keep up with evolving digital marketing methods, terms and technology is mostly what this blog is about. Intermittently, I like to highlight certain SMS projects that I think are interesting or required solutions that some might find helpful, and every once in awhile there are announcements and musings about staff comings … Read More

Landing Pages: What You NEED to Know

October 25, 2017 No Comments

By now, most marketers are familiar with the concept of landing pages and what they do. But being familiar doesn’t necessarily equate to having an effective understanding of why designing them correctly is vitally important to your Pay-Per-Click (PPC) campaigns, and any other marketing initiatives a company may be running to drive traffic to them. … Read More