PRESS RELEASES: The Little (but Still Great) Equalizer

April 9, 2015 No Comments

Budgets, by nature, limit marketing initiatives. In austere economic climates, efforts to promote one’s products and services are often set aside when growth is still possible. When business picks up, it can be difficult to reinvigorate past ideas that continue to bear the mark of unnecessary expenditure. As a result, larger companies with greater positive … Read More

Pressed For Time

September 24, 2014 No Comments

It’s hard to believe it’s now October – where do the days go? Obviously, we can’t do anything about time flying with regard to our lives but that is not always true in choosing how we market our products and services. As you know, the internet has brought new opportunities and capabilities for marketing and … Read More

The Press Release: Not Just a Thing of the Past

May 28, 2014 No Comments

As we approach the halfway point of 2014, it might be a good time to consider using a selection of press releases to highlight newer products and services, as well as create a more visible, corporate market presence. Many believe that press releases can only be used for new products, and that’s not necessarily true. … Read More