As we approach the halfway point of 2014, it might be a good time to consider using a selection of press releases to highlight newer products and services, as well as create a more visible, corporate market presence. Many believe that press releases can only be used for new products, and that’s not necessarily true. Any product that has not been the subject of a release for a period of six to twelve months is suitable for being “released” once again into its appropriate marketplace(s).
Many SMS clients successfully use press releases to support their mature product lines, and they utilize other marketing tools and techniques, along with releases, to push newer products into the marketplace. Releases continue to be an important – and ongoing – marketing tool.