A shorter one this week as it’s Halloween and I have to hit my neighborhood up for candy. Maybe I can use the holiday as an analogy and hopefully it’ll be a treat for everyone. When it’s time for a client to update the design of their website, collateral literature or some other marketing tool, … Read More
For the most part, apps that live on your mobile devices satisfy personal, social and recreational needs. These are generally monetization models, notably paid-for and in-game purchasing distractions like Candy Crush and Clash of Clans, transport position tracking services like Uber and Lyft, and interfaces for downloading and streaming music like iTunes and Spotify. We’ve … Read More
Much has been said – on this blog, in particular – about SEO and the importance of adding fresh content to B-2-B websites to compete with companies with more resources and expensive AdWord campaigns. A two-pronged attack of crafting content to reflect high-volume keywords as well as specific keywords that help broadcast you company’s flagship … Read More
You know the routine: you spend umpteen hours and precious resources developing your company’s website and the time comes to add the social media icons or “bugs”. If you haven’t already been maintaining a social media presence, you hold a meeting to decide which applications might be useful and the usual suspects get bandied about: … Read More
I’ve always disliked long titles to articles and blog posts. They tend to lack creativity and fail to engage. Odds are most will skip over this entry when they receive it in their inbox. Who has the time to read a long thing before reading an even longer thing? Yet despite knowing long titles are … Read More
