Digital Marketing is Still Marketing

May 30, 2018 No Comments

An odd title this week, but what I’m seeing in the web marketing universe is giving me pause. One might think it’s obvious to most that tools such as social media platforms, Google AdWord campaigns, organic optimization programs, email marketing blasts and a variety of other variably effective electronic methods still require a base knowledge … Read More

SEO’s Secret Weapon: The Meta Description

May 17, 2018 No Comments

Most web marketers have accepted that getting a website seen and engaged is an ongoing, uphill battle. At some point in the past, simply having a clean and professional website meant you had done enough to appear current and viable in your marketplace. Your shiny new marketing tool boasted your capabilities and every employee was … Read More

SMS Bids Fond Farewell to Cheryl Scott

May 1, 2018 4 Comments

For those SMS clients that have been part of our family since 1981 (we’re proud to say there are still a few), you’ve likely identified the agency with the sharp and enthusiastic demeanor of our Cheryl. She’s been the “voice” of SMS production for over 37 years and has always kept in tireless contact with … Read More

Project Spotlight: Heirzoom Bakery Website

November 10, 2017 No Comments

While our name “Scientific Marketing Services” might imply that we only work with scientific companies, we have helped many clients in a variety of industries. In fact, we recently completed a new website design for a local online bakery. Heirzoom Bakery, a small family-owned bakery that offers authentic, ethnic baked goods, needed an online presence … Read More

Landing Pages: What You NEED to Know

October 25, 2017 No Comments

By now, most marketers are familiar with the concept of landing pages and what they do. But being familiar doesn’t necessarily equate to having an effective understanding of why designing them correctly is vitally important to your Pay-Per-Click (PPC) campaigns, and any other marketing initiatives a company may be running to drive traffic to them. … Read More