Complete Control Services wanted to update their logo, but they weren't sure how far they wanted to go. We began by a modest reimagining of the original, with subsequent iterations allowing for more new elements.

Customers often don't know what they want until they see it, so it's helpful to be able to address a new direction quickly in order to keep costs down. Eventually, we arrived at a design with standout, modern appeal that could also be used as a recurring graphic theme for other materials.

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