A great deal of photography happens after the camera is put away. Computer retouching is the standard today, but similar to any visual or audio information that can be electronically enhanced, your finished product is only as good as the original material from which it's sourced.

Lighting, composition, and a knowledge of the product are all requirements for successful product photography. Experience lends one the tricks and techniques to shooting glass, plastic, metal and even organic surfaces like fruits and vegetables. All make specific demands on the eye. Knowing how to properly look at what you're shooting means fast turnaround times on what can be hundreds of exposures.

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