What's the more essential skill for designing and producing a catalog? Getting the part numbers correct, of course. A lighthearted answer, perhaps, but catalogs require an uncommon attention to detail that can be disastrous if mishandled.
Aside from creating attractive covers and inside pages that promote a company's brand, parts and descriptions are added and removed all the time, so understanding how to quickly make changes can make a huge difference in your client's bottom line.
Catalogs aren't going away, and they demand the highest standards of production.
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