wiifmblogEach year, many of us promise that this year will be different and that we have lots of things planned.  Hopefully, many of them will come to fruition and be as successful as hoped, but some will likely not see the light of day for a variety of reasons.

But on one important thing all marketers seem to be in agreement…the message conveyed must be compelling and easy to understand.

With this in mind, I’d like to share a message that we at SMS always strive to work into our campaigns, ads, heads, and copy.  It’s a very simple message that can easily get lost, but we believe it is the single most important message in successful marketing and advertising.

In any-and every- successful marketing strategy, it is essential to answer this question:

What’s in it for me?

Fail to answer that question, and you risk talking to yourself about your self.  If your aim is to get prospects and/or clients to take any action, answer that question for them, and you will be on the right track to success.

So in 2015, and beyond, keep this important message in mind and watch your success rate climb.
Happy New Year!

Bob Norton
Scientific Marketing Services

Leave a Reply

Your email address will not be published. Required fields are marked *

Solve : *
29 − 10 =