Much has been said – on this blog, in particular – about SEO and the importance of adding fresh content to B-2-B websites to compete with companies with more resources and expensive AdWord campaigns. A two-pronged attack of crafting content to reflect high-volume keywords as well as specific keywords that help broadcast you company’s flagship … Read More
You know the routine: you spend umpteen hours and precious resources developing your company’s website and the time comes to add the social media icons or “bugs”. If you haven’t already been maintaining a social media presence, you hold a meeting to decide which applications might be useful and the usual suspects get bandied about: … Read More
A few posts ago we discussed organic search optimization and its importance for getting found when not throwing huge amounts of resources at Google AdWord campaigns. To briefly recap, staying “Google relevant” means websites must be regularly updated with useful, keyword-rich content so that search engine crawlers rank them high enough to be seen. At … Read More
Helping industrial B-2-B marketers keep up with evolving digital marketing methods, terms and technology is mostly what this blog is about. Intermittently, I like to highlight certain SMS projects that I think are interesting or required solutions that some might find helpful, and every once in awhile there are announcements and musings about staff comings … Read More
For the past several years, whenever anyone was in a serious discussion about web or digital marketing, eventually someone would exclaim, “Content is king!”. All sides would nod sharply in agreement, and often the discussion would peter out. What more was there to say about successfully marketing your website? You could have the most glorious … Read More
