A client recently asked us to define “bounce rate” and undoubtedly the question arose from a supposed red flag on their analytics report. We’re trained to perceive bounce rates as bad things – flat-out rejections of our content – bringing on plenty of professional anxiety. This can be true in some cases, but not all. … Read More
As advertising and brand building goes from print to the web, many B2B companies are feeling increasing pressure to reallocate marketing resources towards the new digital frontier. The company website – once a place to promote the company’s message and capabilities – is now a dynamic and sensitive marketing tool. With the advent of search … Read More
Let’s do a little paid traffic marketing review, starting with the basics: Google Ads (a.k.a. Google AdWords, Pay-Per-Click programs) are designed to drive traffic to commercial websites to help sell their products and services. To do this, a significant portion of that traffic needs to land on pertinent and engaging content that’s been optimized to … Read More
As has been previously established on this blog and practically every other SEO resource in existence, the best way to improve the search rankings of your company’s website is though adding and refreshing its content. There can be multiple reasons why your website is improving its position on SERPs including an increase in traffic driven by … Read More
Helping industrial B-2-B marketers keep up with evolving digital marketing methods, terms and technology is mostly what this blog is about. Intermittently, I like to highlight certain SMS projects that I think are interesting or required solutions that some might find helpful, and every once in awhile there are announcements and musings about staff comings … Read More
By now, most marketers are familiar with the concept of landing pages and what they do. But being familiar doesn’t necessarily equate to having an effective understanding of why designing them correctly is vitally important to your Pay-Per-Click (PPC) campaigns, and any other marketing initiatives a company may be running to drive traffic to them. … Read More
