Technology and The Value-Added Partnership

November 14, 2018 No Comments

When SMS was founded by Bob Norton in 1979, it was partially built on the idea that a full-service agency that understood the language and unique challenges of the B-2-B scientific and high-tech industrial marketplaces would more efficiently turn marketing budgets into increased market share. Most agencies at the time (and now) operated from a … Read More

Online Surveys: Letting Them Tell You What They Want

October 31, 2018 No Comments

A shorter one this week as it’s Halloween and I have to hit my neighborhood up for candy. Maybe I can use the holiday as an analogy and hopefully it’ll be a treat for everyone. When it’s time for a client to update the design of their website, collateral literature or some other marketing tool, … Read More

Online Market Research and the Customized Marketing Approach

October 3, 2018 No Comments

Much has been said – on this blog, in particular – about SEO and the importance of adding fresh content to B-2-B websites to compete with companies with more resources and expensive AdWord campaigns. A two-pronged attack of crafting content to reflect high-volume keywords as well as specific keywords that help broadcast you company’s flagship … Read More

Social Media in Industrial Marketing: Can it Play a Role?

September 19, 2018 No Comments

You know the routine: you spend umpteen hours and precious resources developing your company’s website and the time comes to add the social media icons or “bugs”. If you haven’t already been maintaining a social media presence, you hold a meeting to decide which applications might be useful and the usual suspects get bandied about: … Read More

B2B Distributor Partnerships: Doubling Your Marketing Power

August 22, 2018 No Comments

A few posts ago we discussed organic search optimization and its importance for getting found when not throwing huge amounts of resources at Google AdWord campaigns. To briefly recap, staying “Google relevant” means websites must be regularly updated with useful, keyword-rich content so that search engine crawlers rank them high enough to be seen. At … Read More

Outrunning the Bear: The Importance of Competitor Analysis

August 8, 2018 No Comments

So you’re hiking with a couple of friends in the woods. It’s a nice enough day and things are fairly jovial when suddenly you come upon a mother bear and her cubs. You realize in that moment that you’re in danger, and no amount of playing dead is going to help. Momma ain’t happy and … Read More

Buzz Word Watch: Conversion Rate Optimization

June 27, 2018 No Comments

Helping industrial B-2-B marketers keep up with evolving digital marketing methods, terms and technology is mostly what this blog is about. Intermittently, I like to highlight certain SMS projects that I think are interesting or required solutions that some might find helpful, and every once in awhile there are announcements and musings about staff comings … Read More

Digital Marketing is Still Marketing

May 30, 2018 No Comments

An odd title this week, but what I’m seeing in the web marketing universe is giving me pause. One might think it’s obvious to most that tools such as social media platforms, Google AdWord campaigns, organic optimization programs, email marketing blasts and a variety of other variably effective electronic methods still require a base knowledge … Read More

SEO’s Secret Weapon: The Meta Description

May 17, 2018 No Comments

Most web marketers have accepted that getting a website seen and engaged is an ongoing, uphill battle. At some point in the past, simply having a clean and professional website meant you had done enough to appear current and viable in your marketplace. Your shiny new marketing tool boasted your capabilities and every employee was … Read More