While attending PittCon 2019 last week in Philadelphia, I experienced a flood of professional nostalgia. Forty years ago my father, Robert Norton, founded Scientific Marketing Services, Inc. to address the specific marketing needs of companies in the scientific marketplaces. He saw an opportunity to service clients with a unique structure that quoted on a project-by-project … Read More
By now, most of us are talking to our electronic devices. I don’t mean the kind of brash insulting we sometimes resort to when our phones or tablets fail to do what we want them to, but the kind of talking that actually expects an answer. Personally, I find it a little unsettling. Perhaps that’s … Read More
As advertising and brand building goes from print to the web, many B2B companies are feeling increasing pressure to reallocate marketing resources towards the new digital frontier. The company website – once a place to promote the company’s message and capabilities – is now a dynamic and sensitive marketing tool. With the advent of search … Read More
Before we get started, consider this perhaps oversimplified and playful adage that branding your company is like building a fort: no one really cares about the materials you used to build it, they just want to know if it will keep their parents out. Or maybe the bonafides are the fort’s solid construction and plenty … Read More
If you remember one thing about this blog post, it should be this: linking a Google Ads ad to existing website content is usually a costly mistake. By now, most Google Ads users understand that linking ads to homepages will cost you quality score points. We can shake our fists at Google for forcing us … Read More
