On a bi-monthly basis, SMS conducts audits on client websites to determine their “Google health”. In other words, Google uses algorithms to reward those sites that are user-friendly and informative and penalizes those that may have attributes that are less desirable or give the appearance of “spam” sites. It’s in Google’s interests to provide their … Read More
Marketers often talk about a “marketing mix”, which generally means a combination of traditional and digital marketing activities. Some are more measurable, such as clicks from a landing page, while others are more nebulous, like print ads which intend to promote general market awareness. The two should be designed to work together, so that awareness … Read More
Last week I wrote about content marketing and its growing importance for industrial B-2-B marketers in terms of SEO and engaging visitors. Customers are using keywords to find your website and you want to show well on SERPs and keep them engaged straight through to the contact phase of the sales cycle. Good, fresh content … Read More
First, let’s loosely define what “content marketing” is before it’s confused with what it definitely is not: a sales pitch. Content shared on your website that engages a viewer by informing or educating them on subject matter pertinent to their industry is one way to define it. Talking shop. Shooting the…erm…breeze. Content marketing involves the … Read More
More than a few years ago, animation videos that presented a company’s products and processes were a fairly novel concept. Audiences “oohed” and “aahed” at seeing something that looked real but clearly wasn’t. The technology itself was a part of the promotion, and companies built cachet on those advances. Today, the consumption of animated visual … Read More
