Many SMS clients continue to use printed catalogs for a number of reasons and a few were recently explained in a previous post. I wanted to get into a little more detail and speculate about where catalogs may be going in the future. Let’s start with a response rate comparison to other promotional methods*: • … Read More
As the SMS art department works through the latest updates to a valued customer’s product catalog, we add those same updates to their online e-commerce catalog. Why two places to shop for the same products? For some, old habits die hard. Experienced engineers, designers and OEM buyers have been reaching to their shelves and drawers … Read More
SMS, the South Jersey based Advertising/Marketing Agency, has completed a 30-second commercial that features the wines of the Outer Coastal Plain Vineyard Association. The spot is the first of several video projects that will call attention to the favorable soils and weather conditions of the Central/South New Jersey Area for wine production, and will be … Read More
For some time now, SMS reps have been reaching out to their clients in an attempt to motivate them to make their websites responsive, or coded to respond to any of the myriad devices that prospects and visitors use to access websites these days. Fortunately, many are doing just that (Good show!), and we hope … Read More
Budgets, by nature, limit marketing initiatives. In austere economic climates, efforts to promote one’s products and services are often set aside when growth is still possible. When business picks up, it can be difficult to reinvigorate past ideas that continue to bear the mark of unnecessary expenditure. As a result, larger companies with greater positive … Read More
