Technology and The Value-Added Partnership

November 14, 2018 No Comments

When SMS was founded by Bob Norton in 1979, it was partially built on the idea that a full-service agency that understood the language and unique challenges of the B-2-B scientific and high-tech industrial marketplaces would more efficiently turn marketing budgets into increased market share. Most agencies at the time (and now) operated from a … Read More

Online Surveys: Letting Them Tell You What They Want

October 31, 2018 No Comments

A shorter one this week as it’s Halloween and I have to hit my neighborhood up for candy. Maybe I can use the holiday as an analogy and hopefully it’ll be a treat for everyone. When it’s time for a client to update the design of their website, collateral literature or some other marketing tool, … Read More

Staying In-Touch: Mobile Apps and Industrial Marketing

October 17, 2018 No Comments

For the most part, apps that live on your mobile devices satisfy personal, social and recreational needs. These are generally monetization models, notably paid-for and in-game purchasing distractions like Candy Crush and Clash of Clans, transport position tracking services like Uber and Lyft, and interfaces for downloading and streaming music like iTunes and Spotify. We’ve … Read More

Online Market Research and the Customized Marketing Approach

October 3, 2018 No Comments

Much has been said – on this blog, in particular – about SEO and the importance of adding fresh content to B-2-B websites to compete with companies with more resources and expensive AdWord campaigns. A two-pronged attack of crafting content to reflect high-volume keywords as well as specific keywords that help broadcast you company’s flagship … Read More

Social Media in Industrial Marketing: Can it Play a Role?

September 19, 2018 No Comments

You know the routine: you spend umpteen hours and precious resources developing your company’s website and the time comes to add the social media icons or “bugs”. If you haven’t already been maintaining a social media presence, you hold a meeting to decide which applications might be useful and the usual suspects get bandied about: … Read More

B2B Distributor Partnerships: Doubling Your Marketing Power

August 22, 2018 No Comments

A few posts ago we discussed organic search optimization and its importance for getting found when not throwing huge amounts of resources at Google AdWord campaigns. To briefly recap, staying “Google relevant” means websites must be regularly updated with useful, keyword-rich content so that search engine crawlers rank them high enough to be seen. At … Read More