Yellow Horse Productions & Publishing, the in-house entertainment company headed by SMS writer/producer Scott Norton, has soft-launched a psychological thriller web series on the video-sharing website Vimeo titled “Every. Drop. Counts.” Shot in live public settings at various horror and special interest conventions at the Crowne Plaza Hotel in Cherry Hill, NJ, as well as … Read More
Blog
The SMS “Back-Up” Plan…
We’ve all been there, and it’s terrifying: you arrive at work, place your coffee on your desk, make the computer chime, watch the screen glow to life, open your email…and notice your server is down. The morning that was supposed to be about answering important inquiries from valued clients has suddenly become one of frantic … Read More
Pressed For Time
It’s hard to believe it’s now October – where do the days go? Obviously, we can’t do anything about time flying with regard to our lives but that is not always true in choosing how we market our products and services. As you know, the internet has brought new opportunities and capabilities for marketing and … Read More
Keeping our ink wet…
…and our powder dry – that’s what SMS, Ink is all about: staying several steps ahead of our clients’ needs and making certain they stay on top of their markets by keeping them informed. From time to time we’ll share our experienced perspective on how to get the most out of your marketing efforts in … Read More
Press PLAY, but Keep it Short
Short web videos are inexpensive marketing tools that attract and keep more visitors, and are often used to quickly illustrate and/or demonstrate special features and benefits of a product or products. Produced with live footage, existing still imagery, clever graphics, 3-D animation – alone or in combination – they get your website moving and offer … Read More